From Byron Bay, Australia, we are a growing lifestyle brand specialising in premium quality socks. Drawing inspiration from our background and love of design, surf, skate, art and music culture, and the incredible people and country where we live.
We strive to make the best quality products, with originality, style, and long lasting comfort. And with our customers and their feedback, keep growing and raising every aspect of the brands quality.
Make Special Normal
A LITTLE STORY
In late 2015, wanting to scratch the creative itch, and make something of our own, something different than T-shirts, we discovered that you can put artwork onto socks! After a lot of research and being told by every printing company in Australia that it was impossible, we borrowed some money, bought some equipment, and taught ourselves how to do it in our garage.
We would make the designs (paintings, drawings and photography), scribble out how we wanted them to look, send them to our designer friend Greg and he would turn them into usable files for us to print with.
Our first collection
Since then we have sweated out thousands of pairs of socks from that little garage, worked on collaborations with some amazing artists, musicians and photographers, gathered a rad little group of friends/ambassadors, designed and made over 60 designs, and loved every minute of it.
We sell direct to our customers online and are also stocked in some of the finest stores around Australia and Japan.
Hanging in Dead Kooks Store, Shonan, Japan
We now send all of our Australian orders with Mail Plus, using Biodegradable, 100% compostable bags. All orders are sent Express and orders over $100 are FREE!