The very Fabulous Mrs Fox
If you have been to Brunswick Heads, there are pretty much 4 places you will remember...... The Bruns Hotel (pub), Torakina Beach, The Bakery, and the Fabulous Mrs Fox store. The first 3 deliver exactly what you would expect. Fabulous Mrs Fox however, is the most amazingly curated store, ever changing with the most unique collection of homewares, fashion, jewellery and furniture. We are so stoked to have our socks in there. Thanks Parri for inviting us to your magical place!
One of the worlds best and most innovative surfers, Matt Wilkinson, has just joined our small family of ambassadors. And we couldn't be happier. Most importantly, Wilko's surfing is incredible, those willy-nilly rodeos?? While we're still trying to ride out of chop-hops! Also, he has been a breath of light-hearted fresh air to the increasingly jock-like athleticism of the pro surfing world. Who doesn't love Wilko?
SNOW SEASON IN AUSTRALIA?!
Photographer Reily Tong just had a weekend snowboarding in the Perisher Valley. He took some of our Gold Collection socks with him and gave them a good test in the snow. Results were great! It was sick to get good feedback from this collection in extreme conditions. Although we didn't specifically make this range for the snow, the added arch support, cushioning and ribbing 'make a super comfy, warm and dry sock for a day shredding in the snow'. Stoked! And thanks for the pics Reily!
A PEEK INSIDE pt.1
We recently moved! And decorating our new workspace has been a whole lot easier with friends like Davey Mac (aka Teazer). 'Elizabeth' here from his Stay Gold exhibition which we made some limited edition socks for. We actually had the pleasure of being in his studio watching this and a couple of other amazing pieces being created for the show. Thanks brother! Loving having this on our wall where we work.
DIY FACE MASKS
Get your old socks out for some quick DIY face masks..
PRINT LOOKBOOKS DONE
So stoked with how our new Gold Collection lookbook turned out. Props to Vinh Nguyen and Greg Wallace for help with the design and layout, and to Mindy at The Petri Dish for the epic speed and quality printing!
04/06/20 - We are having a yard sale/garage sale/pop-up this Sunday. In the midst of the madness and sadness of the world right now, we are trying to stay positive and keep moving forward. You can find us opposite the Beach Cafe/Clarkes Beach Carpark at 70 Lawson Street, Byron Bay. Discounts on everything, social distancing rules apply, sanitiser before entry and contactless payment only. Thanks legends!
GOLD COLLECTION VIDEO
07/05/20 - Filmed by us, music by And So I Watch You From Afar. Thanks to our friends who helped make this vid, love you all!
UNCERTAINTY - SO WE TRY TO CONTINUE
19/03/20 - What better time than now. We just dropped off another bunch of socks to the legends at the Liberation Larder, feeding and helping anyone in need in the community.
OUR WORLD JUST CHANGED
17/03/20 - Uncertainty. Yes we are scared...
GOLD COLLECTION ONLINE NOW
28/02/20 - After a mammoth process from start to finish, the new collection is live and we are buzzing to finally get it out there! Here are some shots from our shoots...
YOU ARE RAD!
Thank you so much for getting behind our Bushfire Fundraiser. So stoked to donate all the profits to help the cause. Australia loves ya!
GOLD COLLECTION SNEAK PEEK
This collection has been one of our biggest challenges to date. Like everything we've done since starting out in 2016, it has been a bumpy road and a constant learning process, but we're not complaining. We are super proud of this new collection. More than three years of getting feedback, testing materials, fixing problems, researching, sweat, tears etc. We cannot wait to see it all finished and on feet! More soon.
BUSHFIRE FUNDRAISER SOCKS
Our hearts are breaking as Australia burns in these hideous fires. People are dying, animals are dying and our beautiful country is changing before our eyes. We wanted to do a little to help. So we teamed up with the incredible photographer Martin Von Stoll aka Stoll Photography to make these limited edition socks. Martin's images of the fires are awe inspiring and he has been a pleasure to work with! We are donating 100% of profits from the sale of these socks directly to the bushfire crisis.
Also, massive thanks to our man Greg Wallace for donating his valuable time getting our digital files in order, and Rhino Clothing's Brad for donating printing work super fast. Australia thanks you!
FIGHT FOR THE BIGHT
What a community we have around us! We paddled out to join the masses in protest of the proposed oil drilling in the Great Australian Bight.
Hit here for more info on how you can help protect this world.
WHALE SEASON IS UPON US
We recently teamed up with our friend, local photographer Sean O'Shea to celebrate whale season with a new sock. Using one of his most famous humpback whale images captured off Cape Byron. And we love it! Whale season never ends at MENNIE.
'HEART PALMY' 29/06/19
About 2 months ago we were cruising down a back alley in Burleigh Heads and took this photo of a rad little 15cm Elvis sticker on the wall. And then totally forgot about it.
3 weeks later we spoke to our friends at The Petri Dish, a collective of artists who put on amazing events, who suggested making a collab sock with one of the artists featured in their upcoming 'Heart Palmy' exhibition/show in Palm Beach, Queensland. Hell yeah, lets do it!
So a bunch of the artists emailed through potential artwork to use. One of the images was from CRT Designs, showing the original full piece of which the Elvis sticker came from, which CRT (Courtenay) had stuck on the wall herself just weeks before and we randomly spotted.
So we knew which piece to go with instantly. After a few emails and a bit of rushed production we got it together and made one of our favourite collab socks yet, just in time for the show.
So we packed it all up and hit the Gold Coast for a mad afternoon/evening/night at The Palm Beach Hotel. Got to finally meet Courtenay, see the original piece in real life, as well as other works from her and the other super talented artists in the show. Washed all that art down with too many beers and great live music.
Thanks Mindy at The Petri Dish, Courtenay (CRT) and everyone else for a rad day! When is the next one?
Follow Courtenay CRT Designs here
And The Petri Dish here
FREE SOCKS 27/06/19
It has been colder and wetter than normal this week here so we just dropped off another bunch of clean socks to the community centre. Donated by our awesome customers and us to our #FootLarder Project.
People dont often think to donate socks to those in need, but having clean dry socks when you're sleeping rough can make things just a little easier. The response we just had this morning was amazing so please get in touch if you have any old socks you would like to donate. We will collect, wash and dry them and get them to those in need. Cheers. ❤
SNEAK PEEK OF A NEW COLLAB WITH CRT...
MORE NATIVES WITH THE NEW BANKSIA SOCK
THE LORD OF THE BINS...
With the popularity of our Brush Turkey sock, it was obvious that the Ibis (aka bin chicken) was next in line.
TROPICAL CYCLONE OMA X BYRON BAY - FEB 2019
A few of our shots from probably the biggest, cleanest swell we've ever seen in the bay.
THE BEGINNING OF A NEW 2019 RANGE...
We have been working on some new designs for 2019. And the first one has just been released. The MOTLEY.
Historically motley means 'to be made up of a variety of colours.'
A little Jackson Pollock, a lot of mess, and a bit of the 'Rainbow Region' that we call home. A mid-calf, crew length sock. The Motley Crew.
TO THE RAILS!
Checking out Byron's solar train in our Love Hurts sock.
You probably know our mate Jesse Pumphrey already, the super talented solo musician and member of the epic Byron band MINISKIRT, not to mention the co-founder of guitar strap company GOOD DOG Straps. As well as managing Byron's Volcom store. The man works more than any man we know! We caught up with him tuning up before a show in the Northern in his favourite Arakwal socks, complete with matching ACDC slides. STYLE!
Hit those links above for more on Jesse and his strap company.
The weather has been crazy hot here lately. Perfect to test out some new sock thicknesses we are working on. More info about this soon....
A new addition to our cap range. Go easy on this one though!
The Kingsley Cap. Available in flat (pictured) or curved brim.
2018 WAS EPIC!
Huge thank you to everyone who has beleived in us and supported us. Thanks to all of our customers online and everyone who came out in the rain and heat to see us at the markets. It has been such a fun year collaborating with some absolute legends and making some amazing new friends. And thanks to our friends and ambassadors who represent the brand so well, and to the shops that reached out to us and now sell our products, we owe everyone a beer! From the Mennie family to yours, Happy New Year!
GOOD MORNING JAPAN
We are frothing to now be stocked in Dead Kooks Shonan! Amongst some amazing brands in this boutique surf and apparel shop. ARIGATO! Dream come true!
MORE FREE SOCKS FOR OUR FOOTLARDER PROJECT
We just dropped off another bunch of clean socks, donated by our customers, to those in need, available at the Liberation Larder (behind Byron Community Centre). We didn't get that many donations lately so we topped it up with a bunch of our brand new socks. According to the Liberation Larder and other charity groups we have spoken to, socks and underwear are often forgotten as a necessity for many homeless people, so we are stoked to help get your socks to those in need! Keep donating them you legends!
INSTORE AT TRUCKSTOP SK8
We are now stocked in the best skate shop in NSW (maybe Australia). We have always loved this shop, run by the incredibly passionate Tony and Freddie who live and breathe skate culture and selflessly push the lifestyle (easier said than done these days). A truly independent core skate shop, which stays true to their values. Something to admire. After nearly closing their doors earlier this year we are stoked to see the shop regain its momentum and look better than ever. We can't thank them enough for welcoming our little brand into their store! Check them out here.
FAIR GO 2018
After getting skunked with the weather in October, Fair Go is back on this weekend (15/12/18). This is our 3rd year sponsoring prizes for this epic comp. Not just a local comp in Ballina, it's a big comp on the Australian skate calendar. Huge prize money (EQUAL MEN AND WOMENS!) and heaps of prizes means it attracts the best skateboarders in the land. Selflessly organised by the guys at Truckstop Skateshop every year. Sure to be a sick day! See you there!
CHRISTMAS IS COMING
There's still a little time to get your orders in and receive before Christmas!
FIND US IN NOOKSTORE
We met the legends at Nookstore last year on a roadtrip / surftrip / brand trip down the east coast, and loved their store, the place is sick and we thought it would be amazing to get our stuff in there! Today you can find our socks in there, surrounded by some of our favourite brands. Right where we want to be! Make sure you check them out if you're in Newcastle! Or shop online here.
TEAZER'S SHOW WAS GOLD!
We were so stoked to be a little part of our friend Davey's solo show in the Popped Creative space! We were lucky to watch Davey's work evolve in his studio in the months prior to the exhibition, and it was unbelievable to see it all together in an epic setting. Check out a few shots from the show.....
THE FINDERS KEEPERS
We've been aware of these markets since the beginning but just recently we have felt ready to take our brand to the 'big stage' that is the Finders Keepers. So yeah, after 2 months of prep, sweating in our garage, we're there! Brisbane Showgrounds, all weekend, Friday 9th November 12pm - 9pm, Saturday 10th 9am - 5pm, Sunday 9am - 5pm. You can find us in the debut stalls section. BRISSY!
MORE MENNIE X TEAZER
We have teamed up with TEAZER again and made some epic limited edition socks for his massive upcoming exhibition, presented by the legends at POPPED Creative. STAY GOLD.
MENNIE X ASIWYFA... FINALLY
When Mennie brand founder Andrew first started toying with the idea of starting a sock brand in 2015, one of his first sketches was of this logo on a pair of socks.
Fast forward to 2018, Andrew and partner Melanie (who met at an ASIWYFA gig in Belfast) are living in Byron Bay, Australia, loving life with their new baby girl Nancy. These socks had to be made for the band's first tour of Australia! If you don't know the band check them out here.
These socks are currently only available to purchase at their Australia shows. Gig listings below...
Nancy thanks you!
MENNIE X AMANDA ALLEN
We hooked up with 3 times Crossfit World Champion Amanda Allen and created a sock that truly encapsulates Amanda, unicorns, sugar skulls, and all the mottos that Amanda lives her life by. FIND A WAY with the Amanda Allen sock.
Check out more here.
The latest collaboration with artist Teazer, the Stay Gold sock. Epic artwork and the dreamiest mustard/gold background. GOLD!
Keep up to date with Teazer here.
MENNIE X AIME
“Living on the coast has encouraged me to paint stories of my surroundings. This artwork is my interpretation of the East coast humpback whale migration, the white lines represent the whales and their calves and the dots represent spouting and breaching whales.”
Battle at Bruns 2018
We recently sponsored the annual Battle at Bruns skate comp, run by Byron Skateboarding School, Truckstop Skateshop and Byron Youth Service. After being rained off a couple of times the weather finally got its act together for an epic day of skating!
For The Boys
For The Boys is a community created by local Byron Bay legend Bobby Walker who wants to break the stigma attached to men’s mental health and suicide. Bobby has seen many young lives lost and wasted due to mental health issues and says “I was that guy that was so wrapped up in my life, I was uneducated and non- compassionate. I was the tough guy” but now he realizes the importance of being there for your friends he says “Please everyone, take a step back, think about your mates and talk to each other.”
Bobby is about to embark on a tremendous walk from Noosa, QLD to Byron Bay, NSW. This walk is Bobby’s way of spreading awareness about the struggles that so many people are facing and dying from on a daily basis. He says, “There’s a common pattern here. Women talking, men not talking and now (they’re) no longer with us.” Bobby wants to start the conversation and let men know that it’s better to speak up, be real with the people in your life about your mental health and risk people judging you than not speaking up. He says “Real is the new cool”.
Head over to Bobby’s event page and snatch up a ticket for the welcome home party in Byron Bay. All all proceeds raised will go to covering cost of the event and the rest will be donated to Mindfull Aus.
The temp is dropping
But the stoke isn't
Not from this world...
We are working on a new design with one of the raddest street artists in the galaxy, Davey Mac aka TEAZER. Get excited! Meanwhile, check out one of his latest pieces in Byron Bay, and stalk him here.
For a small shipping fee we can now ship our products to literally anywhere in the world!
We made caps!
Don't they make you wanna have a beer?
More free socks for those in need.
Socks donated by our customers (who receive discount on purchases) to our Footlarder project, where we collect the socks, wash them and give them to anyone in need in the community through the Liberation Larder.
Jacaranda socks, represented in Germany!
Edit by Rian Davidson, featuring Finbar Laverty and Joe Hill.
Josh Godward August
A roll around 12 year old Josh's local in Lennox Head.
One year old today - 07/08/17
Quick Indo trip July
A few shots from a short trip to Indonesia in July.........
NEW BRAND VID JULY 2017
Video made by us. Additional aerial footage by Michael Assim. Music by And So I Watch You From Afar. Thanks to everyone who helped make this!
SPREAD FEATURED IN 18SECONDS MAGAZINE JUNE 2017
POPPED WENT OFF! 22/05/17
Last weekend Byron Bay had a true one-of-a-kind event. Abbie Gibson, Monique Hartman and Liesel Arden, collectively known as POPPED CREATIVE, executed what we are calling PARTY OF THE YEAR!
The team coordinated the revamping of Byron's famously shady 'Surf Alley' (aka spew alley) with the help and talent of the best local artists in the area. Namely SHMICK, AUSTIN, BASIX, NITSUA, BURG and TEAZER.
We got onboard with the team and made a limited edition range of socks for the event. Collaborating with five of the artists was one of the raddest experiences we have had and we are looking forward to working with these guys in the near future. Watch this space.
Over 2 nights the team held it's 'Laneway Activation'. Bringing the whole community together to celebrate the alley's new look. A pop-up restaurant by The Three Blue Ducks and a bar featuring Stone and Wood and Brookie's Gin kept the party going as live DJs spun to a packed dance floor.
The event also launched NITSUA's new Fresh Air Gallery, where the crowd got to watch live street art being created by the artists. Pretty sure everyone who witnessed it now has a much deeper respect and understanding of just how talented these guys are! The pieces were auctioned off live on Instagram, with proceeds going to the Lismore flood victims. So rad!
Check out some photos from the event. Congratulations to the team at Popped Creative and everyone involved for pulling off the most stylish event Byron has ever seen. Cant wait for the next one!
Fin in Berlin by Rian Davidson
March has been pretty epic...
A few of our photos from the last few weeks
Mel and Meryl and the Pacific Paisley
QUICK SESSION WITH RUBEN
We hooked up with Ruben Roxburgh for a quick morning slide on this little left bank. Music by Jeffrey Lewis.
Finbar in Arakwal
ROISIN'S MORNING CRUISE
Photos by us
ISAAC AND HIS BIRD
Late 2016, we hooked up with Isaac Roxburgh and Nathan Fryer for the funnest skate in Evans Head. Check the vid and photos from the afternoon....
FAIR GO! 2016